Not a 'real' theory, but....

Check out the staircase example, that could have been your 'game'!
(Lesson learned: doing something 'for real', in public, could be a lot of fun!)

Thinking of a cricket game?

Get in contact with
http://firazpeer.com/

who is thinking about an Exertion Game of cricket at GATech.

Game teaching you how you make decisions

http://www.predictablyirrational.com/?page_id=117
he also has some great mac vs pc videos on the page....